Ayala Serfaty was born 1962 in Tel Aviv, Israel and since completing her Bachelor of Fine Arts at the Bezalel Academy of Art and Design in Jerusalem and the Middlesex Polytechnic in London, she has lived and worked in Tel Aviv.
She has taken part in numerous Group & Solo Exhibitions, Trade Exhibitions and Fairs and has received many Awards for her work. As to the most recent one, Ayala Serfaty was awarded the Israel Minister of Education and Culture’s annual Design Award in 2006. Over the past twenty years Ayala Serfaty has exhibited in museums and galleries internationally. Her solo shows have included venues such as the Tel Aviv Museum of Art, and the Museum Beelden Aan Zee, Den Haag, Netherlands. She has participated in group shows in venues including Herzliya Museum of art in Israel, London Design Museum, Cooper Hewitt Museum in New York, Staatliches Museum für Kunst und Design in Nuremberg, Museum für Kunst und Gewerbe in Hamburg and Centre Georges Pompidou in Paris.
Ayala Serfaty’s work is found in the collections of the Metropolitan Museum in New York, the Museum of Fine Arts in Boston, Museum of Arts and Design in New York, Mint Museum in Charlotte, North Carolina, Museum of Fine Arts in Houston and the Tel Aviv Museum of Art. Clear 2011, from the Soma series, was recently auctioned at Sotheby’s NY for inexcess of 100,000 usd. Ayala Serfaty’s work is represented by gallery BSL, Paris, and Maison Gerard, NY.
Ayala Serfaty’s work can be most fittingly described as “organic” – so much that Paola Antonelli, Curator of Design Department of MOMA, New York, once commented on her as “the champion on the organic design”.
Her work is the interaction of design and art, function and spirituality. “In my conception, I could really not draw a line between my art practice and my design. I believe that the energy emanating from my work is a direct result of them being on the twilights between both worlds, while optimizing each ones quality.” In general, she refers her work to the human condition and on the circle of nature. “In a way, I want my pieces to stimulate intimacy in our immediate environment, to be a reminder that life is a mystery and we should celebrate it as much as try to understand it. I want my pieces to convey a link with our mortal existence, with our emotions and hopefully with our spirituality.”